212-937-7011

Proper Pricing is Still Key to a Successful Sale

Proper Pricing is Still Key to a Successful Sale

In a market that is generally perceived as strong and favorable to sellers, why do some properties continue to sit on the market? The press loves to highlight spectacular sales and market trends because it makes exciting reading. While it is true that we have seen one of the most active markets to date with considerable price gains in many categories, I want to examine some realities of the market and pricing that are not commonly discussed by the real estate media.

Some sellers believe that because there is high demand and limited inventory, their properties will sell quickly and at...

Read More »

Helpful Hints Leading into the Fall Market

Helpful Hints Leading into the Fall Market

If you are planning to sell in the fall, there are a number of things you can do now to prepare in advance of listing. Timing is key and it’s always better to be ready for marketing your property at the most optimal time.

Prepare your home to show well. Make sure your apartment stands out and is well-received by buyers by creating the best possible first impression. This can mean different things for different properties but an experienced broker can advise you. Preparations can include everything from replacing light bulbs and/or getting windows cleaned to de-cluttering, staging, painting or even...

Read More »

You’ll never guess who used to live here…

You’ll never guess who used to live here…

One of the great things about living in New York is the spectacular history it holds. Uncovering these unique morsels of interest around every corner is truly fascinating. 52 East 64th Street, a grand townhome on the Upper East Side’s Gold Coast which is currently on the market holds an exciting past. Not only was the architect, Frederick Sterner one of the country’s leading architects, but one of the houses residents was America’s most famous actress of her time, Ethel Barrymore!

During the time she lived at 52 East 64th Street, Ethel Barrymore...

Read More »

10 Essential Skills of Top Real Estate Brokers

Ready to buy or sell and looking for the best representation? Here’s what you should look for when selecting your broker.

The top real estate brokers:

  1. Are up-to-date with market conditions, inventory and comparable sales. Your broker should be totally familiar with the latest sales activity and market trends in general and also for your specific market segment. If you plan to buy or sell a 2-bedroom prewar coop on the UWS, a broker who deals mainly with downtown condos may not be the best fit for you.
  1. Think tactically and know how to take advantage of market conditions. Whether the market favors...
Read More »

Are Townhouses the Best PPSF Value?

Are Townhouses the Best PPSF Value?

Although many buyers in the past have shied away from townhouse living in favor of full-service condos and co-ops, a variety of factors have converged that many believe is creating a major shift in buyer interest. In fact, it has already occurred in the very active multi-family category. Investors see these properties as attractive investments but they also appeal to buyers who are looking to use rental income to offset mortgage and tax bills. The on-going low level of inventory has created a third category of buyer interested...

Read More »