Selling Your Property
There are many reasons to sell a property, including job relocation, change in employment, liquidation of assets, change in family needs, or taking advantage of a strong market. No matter what the reason, selling a home can be a daunting task but, with the assistance of an experienced broker, it can be less so. Our team of top sales agents has years of experience and has sold over $2 billion of residential real estate in the last decade alone. We know the ins and outs of the New York City real estate market and we can advise you on pricing, timing, staging, and strategy. Our goals are your goals: selling your property in record time, as quickly as possible, and for the highest possible price. For more information or for a confidential market valuation, please click here to contact our team or call us at 212-937-7011.
Creating Effective Marketing Tools
In a highly sophisticated real estate market, sellers need the finest marketing tools to achieve their desired results. Our marketing materials are not only beautiful, they will display the property in the most effective way depending on its distinctive style. Tools include professional photography, floor plans, alternate layouts, staging, advertising, brochures, events and more.
We create professionally designed color brochures complete with images, floor plans, and full descriptions that highlight the features of the property.
In many instances, we may feel that a level of staging will enhance the property and increase its value and salability. Our Art of Staging page and brochure will outlines our knowledge of expertise on the subject.
Floor Plans & Alternate Layouts
We create or redraw floor plans to reflect current configurations. We will also create alternate layouts if appropriate for people who have an interest and may need help to envision layouts that suit their needs.
In certain cases when the special and unique features of a property aren’t captured through photography alone, our marketing department can create a full video walk-through of the apartment to give internet visitors the opportunity to see it in its entirety capturing every detail. The production process is complete with script, voiceover, film shoot and is fully edited to show the property at its best and in high-definition.
We regularly plan events that bring our properties to the attention of potential buyers, the brokerage community, and the media. Our creative events display these properties according to their own distinctive style.
In order to achieve the widest exposure possible for our exclusive properties, we invest in advertising campaigns in proven venues with high regard and widespread circulation and appeal.
In the case of a raw or empty space where proper photographs will not help potential purchasers to “see” the potential of a property, we have the ability to offer 3D digital renderings and fly-throughs that can be stylized with furniture and coloring.
In certain instances, a designated website is a great marketing tool for a property. Our creative team can design a website that is not only attractive, innovative, and unique, but also user-friendly, search engine optimized and maintained regularly. Whether it’s a new development or a smaller project that utilizes many visual tools, a dedicated website can add value to potential purchasers with a full presentation and is equally useful in reaching new & unique visitors.